Public Relations in Hyper-Globalization: Essential Relationship Management – A Japan Perspective

Description

Cover Title Copyright Contents List of figures Introduction 1 Public relations for top management in an age of hyper-globalization 1 2011 Great East Japan Earthquake and Fukushima Nuclear Plant disaster 2 What is hyper-globalization? 3 Difference between public relations as communications management and public relations as stakeholder relationship management 4 Self-Correction Model: the key to achieving goals along the shortest path 5 Public relations as the fifth management resource 6 Leaders in today's age of hyper-globalization need to be shrewd and knowledgeable about public relations 2 Effective stakeholder relationship management: fostering successful global leaders 1 Public relations seen at work: Nissan Motor and Mitsubishi Motors 2016 historic press conference 2 What is public relations? 3 Abilities required for relationship management 3 Historical growth of public relations and its development in Japan 1 Japan and WWII — as seen from the eyes of public relations 2 Development of public relations 3 Definitions from public relations associations 4 Towards a new definition of public relations in hyper-globalization 5 The number of public relations practitioners and the market scale 6 Why has public relations lagged behind in Japan? 7 Public relations and the media 4 Standing out in the globalized crowd: brands, reputation, and public relations 1 Competing globally through brands and reputation 2 Japan that once was no. 1 3 Differences between corporate PR and marketing PR 4 Brand management: standing out by what you make 5 Case study: Hyundai Motor Company, "Genesis" luxury car brand 6 Reputation management: standing out by who you are 7 Case study: ITO EN, CSV 8 Special public relations considerations for government and public agencies 9 Public relations skills: having what it takes 10 PR firms: functions and roles 11 Urgent need for PR and human relations training in a hyper-globalized world 5 Crisis management through the eyes of public relations 1 Toshiba's continuing crisis 2 Descending into the darkness of a crisis 3 Transcending from crisis to hope 4 Overlapping crisis management concepts 5 Case study: West Japan Railway Company train derailment crisis 6 Building-up "image stock" as a protective layer 7 Responding to a crisis: a public relations approach 8 Strengthening the organization by opening it up 6 Strategic public relations and the PR Life-Cycle Model 1 Public relations and strategy 2 PR Life-Cycle 3 Case study: Concur, new product requiring change in the law 4 Case study: Tenneco, PR strategy in Japan-U.S. automotive negotiations 5 Applying strategic public relations for a nation 7 Media relations training: successful executives' competitive career advantage 1 Leadership through the power of communications 2 Media training for spokespersons 8 Evaluating and measuring public relations activities 1 Necessity of evaluating and measuring public relations activities 2 Methods of evaluating public relations activities 9 Essential changes in corporate communication in a digital age 1 Excelling at social media 2 Case study: Samsung, launch of new smartphone 3 Net Relations: twin axes of communications and technology 4 Understanding the Internet in human terms 5 Engaging stakeholders through social media 6 Social media monitoring 7 Strategic PR and Net Relations 8 Case study: United States Subaru, CSR, "Share the Love" campaign 9 Case study: Tirol-Choco Co., Ltd., "Quick and precise handling of a complaint" 10 Being ethical and successful: development of the Self-Correction Model 1 Once upon a voyage 2 When the obvious becomes invisible 3 Embedding ethics into the DNA of the organization 4 Conceptual framework of the Self-Correction Model 5 Development of the Self-Correction Model 6 A final summation Glossary Index