Vintage Luxury Fashion

Description

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format. Front Matter ....Pages i-xxii Introduction to Vintage Luxury Fashion—Exploring the Rise of the Secondhand Clothing Trade (Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano)....Pages 1-10 Restructuring Secondhand Fashion from the Consumption Perspective (Linda Lisa Maria Turunen, Hanna Leipämaa-Leskinen, Jenniina Sihvonen)....Pages 11-27 Access-Based Consumption: A New Business Model for Luxury and Secondhand Fashion Business? (Amira Battle, Daniella Ryding, Claudia E. Henninger)....Pages 29-44 Understanding the Culture of Consuming Pre-owned Luxury (Carly Fox)....Pages 45-61 Pre-loved? Analysing the Dubai Luxe Resale Market (Liz Barnes, Gaynor Lea-Greenwood)....Pages 63-78 Narrative and Emotional Accounts of Secondhand Luxury Purchases Along the Customer Journey (Marie-Cécile Cervellon, Edwige Vigreux)....Pages 79-95 Perceived Brand Image of Luxury Fashion and Vintage Fashion—An Insight into Chinese Millennials’ Attitudes and Motivations (Claudia E. Henninger, Zejian Tong, Delia Vazquez)....Pages 97-110 Sources of Value for Luxury Secondhand and Vintage Fashion Customers in Poland—From the Perspective of Its Demographic Characteristics (Edyta Rudawska, Magdalena Grębosz-Krawczyk, Daniella Ryding)....Pages 111-132 Secondhand Index and the Spirit of Green Vintage Fashion (Cecilia Fredriksson, Devrim Umut Aslan)....Pages 133-152 Dedicated Follower of Fashion (Neil Robinson, Crispin Dale)....Pages 153-166 Do Fashion Blogs Influence Vintage Fashion Consumption? An Analysis from the Perspective of the Chinese Market (Marta Blazquez Cano, Stephen Doyle, Yiyuan Zhang)....Pages 167-183 Vintage Fashion: A Cross-Cultural Perspective (Lindsey Carey, Marie-Cécile Cervellon, Julie McColl, Aileen Stewart, Yuet Chak Yuki Yuen)....Pages 185-203 Commercialisation and the Authenticity of Vintage Fashion (Anthony Kent, Suzanne Winfield, Charlotte Shi)....Pages 205-218 Back Matter ....Pages 219-222