Market Strategies and German Literature in the Long Nineteenth Century

Description

Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies. Contents Introduction: Market Strategies and German Literature in the Long Nineteenth Century Part One: Proliferation Strategies Flooded: Periodicals and the Crisis of Information around 1780 Strategies for Literary Writing in Times of Censorship: The German Confederation, 1815–1866 S. H. Mosenthal and the Jewish Alps Reviewing Realism: Theodor Fontane on Literature and Mass Media Part Two: Editorial Strategies Making News: Jewish Germans and the Expansion of Vormärz Print Culture The Author as Editor: The Aesthetics of Recension in Adalbert Stifter’s Die Mappe meines Urgroßvaters Cultivating an Elite Periodical: Karl Emil Franzos’s Deutsche Dichtung and the Politics of Painstaking Editorial Labor Manufacturing Modernism: M. G. Conrad’s Die Gesellschaft as a Model of Editorial Practice Part Three: Promotional Strategies The Production of Books and the Professional Self: Droste-Hülshoff’s Predicament of Authorship The Business of Criticism: Theodor Fontane and Wilhelm Hertz’s Media Campaign for Vor dem Sturm Illustrated Editions of Novels as Marketing Strategy: The Case of Wilhelm Raabe Friendship and Networking: The Schreibzirkel of Marie von Ebner- Eschenbach, Ida von Fleischl-Marxow, and Betty Paoli Thomas Mann’s Hands: Literature as Art and Profession in the German Fin de Siècle and the U.S. Middlebrow Contributors Bibliography Index