Networking like a pro: turning contacts into connections

Description

Debunking the bunk -- Mindset. Why is networking not taught in schools? -- Networking disconnect- four ways to avoid it -- Social capital -- The law of reciprocity -- Farming for referrals -- How diverse is your network? -- The butterfly effect -- Do referrals happen by accident? -- Your networking strategy. Your network should be both wide and deep -- Building quality relationships through the VCP process -- Where networkers gather -- Online networking: click here to connect -- Developing your target market -- Networking face to face. Seven characteristics of a great networker -- The five least important skills to be a great networker -- Top five most common networking mistakes -- Four behavioral styles to know when networking -- Where do I start? -- The 12 x 12 x 12 rule -- Three questions to determine the "right" networking event for you -- Where's your attention focused? -- Standout questions -- Telling your company's story -- Quantity is fine, but quality is king -- Making your network work. Getting more referrals with a formalized referral strategy -- Keeping your social capital balance sheet in the black -- Symptoms of a referral -- Gaining their confidence -- Leveraging new contacts -- The power of your database -- Becoming the knowledgeable expert -- Secrets of the masters. Becoming a referral gatekeeper -- Always thank your referral partners -- Networking at non-networking events -- Top ten ways others can promote you -- Five levels of a referral -- The networking scorecard -- Appendix A: Credibility-enhancing materials checklist -- Appendix B: Do you network like a pro?;"Introducing an exclusive results-measuring system, this powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ongoing referrals and ultimately, boost their client base and their bottom line. With this book, eager entrepreneurs uncover undeniably effective networking techniques for building, reviving, and growing their business"--;"Networking master and New York Times best-selling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring system-the Network Scorecard-this powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ongoing referrals-and ultimately, boost their client base and their bottom line. With this powerful guide, eager entrepreneurs uncover undeniably effective networking techniques for building, reviving, and growing their business. Following the action plans provided, entrepreneurs learn key networking strategies including how to build their social capital, farm (not hunt) relationships and referrals, leverage the four major "streams" of their networking river, track the results of their efforts, and more. Entrepreneurs also discover how to enhance their networking efforts with new media tools, helping them reach new levels of referrals, free promotion, and connection with their clients. With the insight and direction provided by networking champions Dr. Ivan Misner, David Alexander, and Brian Hilliard, all experts from BNI, the world's largest business networking organization, the timeless guide gives entrepreneurs all the steps they need to transform their current outreach efforts and secure a steady flow of business for any economic climate"-- Debunking the bunk -- Mindset. Why is networking not taught in schools? -- Networking disconnect- four ways to avoid it -- Social capital -- The law of reciprocity -- Farming for referrals -- How diverse is your network? -- The butterfly effect -- Do referrals happen by accident? -- Your networking strategy. Your network should be both wide and deep -- Building quality relationships through the VCP process -- Where networkers gather -- Online networking: click here to connect -- Developing your target market -- Networking face to face. Seven characteristics of a great networker -- The five least important skills to be a great networker -- Top five most common networking mistakes -- Four behavioral styles to know when networking -- Where do I start? -- The 12 x 12 x 12 rule -- Three questions to determine the "right" networking event for you -- Where's your attention focused? -- Standout questions -- Telling your company's story -- Quantity is fine, but quality is king -- Making your network work. Getting more referrals with a formalized referral strategy -- Keeping your social capital balance sheet in the black -- Symptoms of a referral -- Gaining their confidence -- Leveraging new contacts -- The power of your database -- Becoming the knowledgeable expert -- Secrets of the masters. Becoming a referral gatekeeper -- Always thank your referral partners -- Networking at non-networking events -- Top ten ways others can promote you -- Five levels of a referral -- The networking scorecard -- Appendix A: Credibility-enhancing materials checklist -- Appendix B: Do you network like a pro?