ENGLISH

CSR strategies : corporate social responsibility for a competitive edge in emerging markets

Book information

Publisher
Wiley
Year
2010
ISBN
9780470826287, 0470826282, 9781119199595, 111919959X, 9781282883604, 1282883607
Language
english
Format
PDF
Filesize
4 MB (3881469 bytes)
Pages
211\241
Time added
2016-01-18 05:00:00

Description

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus. Read more... Abstract: Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus

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