Baidu SEO : challenges and intricacies of marketing in China

Description

SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. Read more... Abstract: SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Read more... Content: Baidu, Its Services and Its Competitors -- Technical Advice and Tips for Baidu SEO -- Semantic and Editorial Advice and Tips for Baidu SEO -- Subjects Related to Baidu SEO -- Methodology of a Baidu SEO Campaign -- Beyond Baidu SEO -- Conclusion -- Glossary.