ENGLISH

Big Business, Big Responsibilities: From Villains to Visionaries: How Companies are Tackling the World’s Greatest Challenges

By Andy Wales , Matthew Gorman , Dunstan Hope (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2010
ISBN
978-1-349-59019-3, 978-0-230-28148-6
DOI
10.1057/9780230281486
Language
english
Format
PDF
Filesize
2 MB (1902249 bytes)
Edition
1
Pages
VIII, 184\189
Time added
2016-07-20 04:00:00
Business Strategy/Leadership; Management; Business

Description

Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.

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