ENGLISH

International Place Branding Yearbook 2012: Managing Smart Growth & Sustainability

By Frank M. Go , Robert Govers (eds.)

Book information

Publisher
Palgrave Macmillan UK
Year
2013
ISBN
978-0-230-23964-7, 978-1-137-28255-2
DOI
10.1057/9781137282552
Language
english
Format
PDF
Filesize
2 MB (2374308 bytes)
Edition
1
Pages
XXX, 266\290
Time added
2016-03-14 21:35:01
general; Tourism Management; International EconomiMarketing; International Business; Business Strate

Description

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

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