Gender, branding, and the modern music industry : the social construction of female popular music st.

Description

Cover Endorsement Half Title Title Page Copyright Page Dedication Table of contents Acknowledgments List of Illustrations Preface 1 Critical Frameworks for Considering Pop Stars The Cultural Diamond Communication theory and pop star brands Popular culture studies The branding process Artist brands Person brands Brand strength and brand equity Brand meaning Brand meaning and resonance Product symbolism and self-concept Cultural resonance Multivocality Celebrity endorsers and celebrity firms Notes References 2 Female Popular Music Stars as Brands Evolution and lifecycle of celebrity firms and person brands Contemporary notions of brand Theoretical gaps: Person brands and short-term brands Behind the scenes: Managing short-term person brands Principle 1: There are different brand types for female musicians Principle 2: Sales and streaming drive top-level success Brand extensions Extending brands via licensing deals Collaborations as extensions Collaborations as extensions in rap Unlikely extensions Two: Suggest what your brand means, but seek your audience’s (receiver’s) Three: Artist “accessibility” is important—but have some boundaries Four: The truth is better than fiction Five: You can’t control culture, so work with it to get what you want Summary Notes References 3 The Modern Music Industry Revenue generation Touring, music festivals, and Vegas residencies Sponsorship, licensing, and endorsements Celebrity endorsements and brand integrations Labels Social media Independent labels Radio Retail Gatekeeping Navigating the deal-making process Major labels and the blockbuster model Summary Notes References 4 The Lifecycle for Female Popular Music Stars Gender differences The good girl Good girls growing up Good girls in a group The temptress Summary Notes References 5 The Lifecycle Model Part II A change of focus The diva The exotic The provocateur The whore The hot mess Notes References 6 The Lifecycle Model Part III The survivor Gay icon or in self-imposed exile The gay icon Self-imposed exile/protected status Comeback queens and legends The comeback/redemption The legend Summary Notes References 7 Theoretical Foundations for the Lifecycle Model Popularity Sexual scripting Doing gender and gender performance Face-ism and facial prominence Hegemony and ISAs Pop stars and fauxmosexuality Bisexuality The post-modern gaze? Feminine types in music videos Everyday pornography/The pornography of everyday life Objectification theory Production and consumption of popular culture Feminist geography and gendered space Summary Notes References 8 Intersectionality, Cultural Appropriation, and Gender-Based Harassment and Violence Intersectionality Cultural appropriation Historical context Elvis Presley and cultural appropriation Cultural appreciation Miley Cyrus and cultural appropriation Robin Thicke and cultural appropriation Miley Cyrus and intersectionality Katy Perry and cultural appropriation Negotiating cultural appropriation Appropriation, power, and privilege Sexual harassment Conclusion Notes References Index