ENGLISH

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

By Robert Govers , Frank Go

Book information

Publisher
Palgrave Macmillan
Year
2009
ISBN
0230230733, 9780230230736
LCC
G155.A1 G67 2009
Open Library ID
OL24453590M
Language
english
Format
EPUB
Filesize
8 MB (7882118 bytes)
Pages
256\0
Time added
2011-06-04 13:46:07

Description

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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