ENGLISH

Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing

By Barry Silverstein

Book information

Publisher
Maximum Press (FL)
Year
2001
ISBN
1885068727, 9781885068729
LCC
HF5415.1265 .S535 2002
Open Library ID
OL3938899M
Language
english
Format
PDF
Filesize
3 MB (3431351 bytes)
Edition
4
Pages
434\434
Orientation
no
Scanned
yes
Time added
2011-08-31 04:54:40

Description

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics.

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