The signals are talking: why today's fringe is tomorrow's mainstream

Description

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon—distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments—especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream—that have long-term consequence for tomorrow.With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us personally? How will it impact...