ENGLISH

Focus groups: supporting effective product development

By Joseph D. Langford , Deana McDonagh

Book information

Publisher
Taylor & Francis
Year
2003
ISBN
0415262089, 9780415262088, 0203346106
LCC
H61.28 .F638 2003
Open Library ID
OL18886250M
Language
english
Format
PDF
Filesize
4 MB (4038985 bytes)
Edition
1
Pages
237\237
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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