GERMAN

Der Kapitalismus entdeckt das Volk: Wie die deutschen Großbanken in den 1950er und 1960er Jahren zu ihrer privaten Kundschaft kamen

By Simon Gonser

Book information

Publisher
De Gruyter Oldenbourg
Year
2014
ISBN
9783486764628, 9783486990560, 9783110345254
Language
german
Format
EPUB
Filesize
757 kB (774697 bytes)
Series
Schriftenreihe der Vierteljahrshefte für Zeitgeschichte; 108
Pages
248\0
Time added
2023-07-22 23:57:16

Description

An IfZ publication For a long time, big banks had little interest in having workers or employees as their customers. Only in the aftermath of the German Economic Miracle did Deutsche Bank, Dresdner Bank, and Commerzbank begin wooing the “common people” and their savings with new financial products. But were the big banks the real driving forces behind this change or were the banks being impelled by the dawn of a new dynamic epoch? Eine Publikation des Instituts für Zeitgeschichte München-Berlin Preis für Unternehmensgeschichte 2013 der Gesellschaft für Unternehmensgeschichte, Frankfurt/Main

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