ENGLISH

Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

By Gert H. N. Laursen

Book information

Publisher
Wiley
Year
2011
ISBN
0470912863, 9780470912867
Language
english
Format
PDF
Filesize
2 MB (1593900 bytes)
Edition
1
Pages
256\258
Scanned
yes
Time added
2015-07-07 23:55:37
Information Management Leadership Business Money R

Description

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. * How to align information management with company strategy * Examines how to get, grow, and retain valuable customers * Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

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