ENGLISH

Touch: Five Factors to Growing and Leading a Human Organization

By Tod Maffin; Mark Blevis

Book information

Publisher
Dundurn Press
Year
2014
ISBN
9781459728745, 9781459728752, 9781459728769
Language
english
Format
EPUB
Filesize
4 MB (3854286 bytes)
Pages
\0
Time added
2023-01-03 06:30:17
Business; Nonfiction; BUS063000; BUS103000

Description

In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that. For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce: Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated "best practices." In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.

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