ENGLISH

Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

By George Bokhua

Book information

Publisher
Rockport Publishers
Year
2022
ISBN
0760376514, 9780760376515
Language
english
Format
PDF
Filesize
12 MB (12316738 bytes)
Edition
1
Pages
224\204
Time added
2023-07-22 18:07:34

Description

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection. Title Contents Preface Chapter 1 General Concepts Are Logos Just Logos? 1.618033 Rule or No Rule? Less Is More? Modernism in Design Chapter 2 Types of Logo Designs Pictorial Marks Letterforms Abstract Marks Wordmarks Monograms Negative Space Marks Logo System Pictograms Patterns as Identity Elements Chapter 3 Visual Matters Gradients Color Gradation Simplified Shade Gradation with Strokes Light and Shading Shading of Hemisphere Light and Shading on Simple Marks Chiaroscuro in Logo Design Logo Visibility Graphic Device Black on White vs. White on Black Same-sized Look Bone Effect Bone Effect in Logo Design Overshoot Balancing Visual Paradoxes Types of Visual Paradoxes Impossible Figures Impossible Figures and Logo Design Motion Illusion Ambiguous Forms Symmetry vs. Asymmetry Solid vs. Line Sharp vs. Round Pattern as a Design Element Dimension Dialectical Approach Composition Experimentation and Accidents Copying vs. Imitation Client Relations Real-life Objects as Aids Chapter 4 Design Process Concepting Mood Boarding Sketching The Initial Stage The Refinement Stage The Fine-tuning Stage Execution Gridding Gridding Complex Forms Type Lockup Chapter 5 Presentation Presentation Brand Guidelines Logo Use Guidelines Primary Colors and Secondary Colors Typography Grids Graphic Devices Stationery Pricing Design Studio About the Author Acknowledgments Index Copyright

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