ENGLISH

Credibility Marketing

By Larry Chambers

Book information

Year
2002
ISBN
0793148863, 9780793148868, 9780585394527
LCC
HF5415 .C48243 2002
Open Library ID
OL17152943M
Language
english
Format
PDF
Filesize
1 MB (1503897 bytes)
Edition
illustrated edition
Pages
256\271
Topic
Business Marketing
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Increase your image and visibility through media exposure, thereby separating yourself from the competition. In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition. Instead of traditional sales calls and requests for referrals, Chambers emphasizes simple ways readers can use the media and other outlets to showcase their expertise to the appropriate audiences. The result eliminates wasted time spent cold calling prospects. Ideally, prospects will contact readers with requests to do business.

Similar books