Norman Bel Geddes: American design visionary

Description

Cover; Contents; List of Illustrations; List of Plates; Acknowledgments; Introduction; 1 Becoming a Practical Visionary: Bel Geddesâ#x80;#x99;s Youth and Early Career; Portraiture and advertising illustration; Christian Science and Fordism; InWhich magazine; 2 Transforming Audiences: Stage Design to Industrial Design; Bel Geddesâ#x80;#x99;s knowledge of Theosophy, psychology, and advertising; Theater Number 6: Merging the audience and actors; Bel Geddesâ#x80;#x99;s stage design course, 1922â#x80;#x93;1928; Franklin Simon window displays, 1927â#x80;#x93;1930; J. Walter Thompson assembly hall, 1929. Cover Contents List of Illustrations List of Plates Acknowledgments Introduction 1 Becoming a Practical Visionary: Bel Geddesâ#x80 #x99 s Youth and Early Career Portraiture and advertising illustration Christian Science and Fordism InWhich magazine 2 Transforming Audiences: Stage Design to Industrial Design Bel Geddesâ#x80 #x99 s knowledge of Theosophy, psychology, and advertising Theater Number 6: Merging the audience and actors Bel Geddesâ#x80 #x99 s stage design course, 1922â#x80 #x93 1928 Franklin Simon window displays, 1927â#x80 #x93 1930 J. Walter Thompson assembly hall, 1929. 4 A Machine-Age Architecturalist: Planning the Factory, Service Station, and the Mass-Produced HomeToledo Scale factory The House of Tomorrow, 1931 A modern, mass-produced service station: Socony-Vacuum, 1934 Hopes for the factory-built house, 1939â#x80 #x93 1945 Bel Geddes seeks an architectural license 5 Streamlining: From Imagined Ideal to Commercial Reality Graham-Paige Motor Cars, c. 1928â#x80 #x93 1933 Horizons and ideal streamlining: Car number 8 and Pan American Airways Critics of streamlining Chrysler job: Publicizing and designing the ideal car, 1934 Bel Geddes designs for Chrysler. From stage design to architecture: Plans for the Chicago Worldâ#x80 #x99 s Fair, 1933The therapeutics of color in interior design, c. 1930 Design proposal for the Kharkov Theater, Ukraine, 1931 Architecture as a lively art 3 Horizons: Publicizing the Visionary Designer Promoting the artist in industry The Aerial Restaurant, Air Liner Number 4, and the Standard Gas Equipment stove Horizons and Towards a New Architecture Influences of Technocracy and scientific management Horizonsâ#x80 #x99 press reception Technological forecasting in Horizons. Ideal streamlining and the rear-engine debateCleanlining and novel uses of streamlining, c. 1932â#x80 #x93 1950 6 Consumer Research: Imagining the Ideal Consumer, Developing a Popular, Modern Aesthetic Early consumer surveys: Philco and Abeyton Realty â#x80 #x9C Tomorrowâ#x80 #x99 s Consumer, â#x80 #x9D 1943 Designing for the postwar consumer: Shell Oil, Radio Corporation of America, and Rittenhouse Chimes 7 The Production and Consumption of Model Worlds: Futurama and â#x80 #x9C War Maneuver Modelsâ#x80 #x9D Exhibition, 1937â#x80 #x93 1944 Miniature games: The origins of Bel Geddesâ#x80 #x99 s modeling and futurology. Shell Oil â#x80 #x9C City of Tomorrowâ#x80 #x9D advertisement, 1937The General Motors Futurama exhibit, New York Worldâ#x80 #x99 s Fair, 1939â#x80 #x93 1940 Futuramaâ#x80 #x94 planning and research: Creating a theatrical simulation Constructing the future: The publicity and the press Futurama as an advertisement War Models in Life Magazine, 1942, and at The Museum of Modern Art, New York, 1944 Conclusion Notes Index.