ENGLISH

Strategic Sustainability : Why It Matters to Your Business and How to Make It Happen

By Alexandra McKay

Book information

Publisher
Taylor & Francis Group
Year
2013
ISBN
9781909293564, 9781909293540
LCC
HD60 .M353 2017
Language
english
Format
EPUB
Filesize
2 MB (1764286 bytes)
Series
DoShorts
Edition
1
Pages
45\0
Time added
2023-08-05 03:03:45
Environmental policy. ; Social responsibility of b

Description

In many businesses sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.Strategic Sustainability: sets out why sustainability matters to businesses - the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

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