Competitiveness in Emerging Markets

Description

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies. Front Matter ....Pages i-xx Front Matter ....Pages 1-1 An Introduction to Competitiveness in Fast Changing Business Environment (Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger)....Pages 3-11 Digital Transformation and the Effects on the Management of Media Firms (Mike Friedrichsen)....Pages 13-31 Front Matter ....Pages 33-33 The Implications of Programmatic Advertising on the Business Model of TV Broadcasters (Henrik Jensen, Kristian J. Sund)....Pages 35-53 ‘Datafying’ Broadcasting: Exploring the Role of Big Data and Its Implications for Competing in a Big Data-Driven TV Ecosystem (Paul Clemens Murschetz, Dimitri Prandner)....Pages 55-71 Front Matter ....Pages 73-73 War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies (Simon Gladysz, Datis Khajeheian, Saeed Lashkari)....Pages 75-91 Media Innovations in Digital Music Distribution: The Case of Beeptunes.com (Taher Roshandel Arbatani, Hooman Asadi, Afshin Omidi)....Pages 93-108 Competitive Capabilities in Film Distribution Market: The Case of Filimo (Ali Hajmohammadi)....Pages 109-120 Front Matter ....Pages 121-121 Social Networks of Immigrant Entrepreneurs in Media Industry: The Case of Iranian Immigrants in Canada (Mahdi Tajeddin, Amir Emami, Abas Ali Rastgar)....Pages 123-144 Impact of Leaders’ Characteristics on Competitiveness of Firms: Applying Weber’s Charismatic Authority Theory to Leaders of Post-Soviet Media Businesses (Dinara Tokbaeva)....Pages 145-171 Front Matter ....Pages 173-173 Lobbying Groups in Communications and Media Policies in Brazil (Edgard Rebouças)....Pages 175-186 Restrictions and Legal Challenges for Foreign Investment in the Media Market in Iran (Fariborz Safari)....Pages 187-209 Evidenced-Based Internet Policy for Emerging Nations: Maximizing Network Investment and Local Content Development (Roslyn Layton)....Pages 211-229 Front Matter ....Pages 231-231 Start-up Boom in an Emerging Market: A Niche Market Approach (Aidin Salamzadeh)....Pages 233-243 The Challenges of Firms in Iraqi Kurdistan Economy in the Light of Strategic Acquisition Theory (Ahmed Omar Bali, Hadi Zarea)....Pages 245-262 Competitiveness of Small Media Firms (Somayeh Labafi, Idongesit Williams)....Pages 263-282 Front Matter ....Pages 283-283 Rapid Internationalization Emerging Markets Multinationals from Latin America: The Case of the AJE Group (Veronica Duque-Ruiz, Juan Felipe Zuluaga, Maria Alejandra Gonzalez-Perez)....Pages 285-313 Strategic Renewal in Corporate Entrepreneurship Context: A Multi-case Study (Amir Mohammad Colabi, Datis Khajeheian)....Pages 315-337 Measuring the Competitiveness Factors in Telecommunication Markets (Md. Nekmahmud, Shafiqur Rahman)....Pages 339-372 Competitiveness in Banking Industry: A Study of Employee Satisfaction, Customer Satisfaction and Productivity in Service Quality (E. Enaworu, F. B. Adegboye, H. U. Wara)....Pages 373-390 Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV (Kianoosh Karimi, Siavash Salavatian)....Pages 391-408 Competition Outside the Field: Economics and Marketing of Football in Iran (Datis Khajeheian, Amir Sedighi)....Pages 409-424 Front Matter ....Pages 425-425 Impact of Situation in the Study of Gender Entrepreneurship and Opportunity Evaluation: An Analysis of Risk Disposition (Amir Emami, Nader Naderi)....Pages 427-445 Impact of Organizational Innovation, Learning Orientation and Entrepreneurship on SME Performance: The Moderating Role of Market Turbulence and ICT (Pejman Ebrahimi, Bijan Shafiee, Abbas Gholampour, Laleh Yousefi)....Pages 447-480 Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size (Pejman Ebrahimi, Hamid Reza Alipur Shirsavar, Fahimeh Forootani, Najmeh Roohbakhsh, Khosro Ebrahimi)....Pages 481-501 The Impact of Business Ethics on Entrepreneurial Attitude of Manager (Somayeh Moazami Goodarzi, Yashar Salamzadeh, Aidin Salamzadeh)....Pages 503-539 Effect of Competitiveness and Orientation to Export on Marketing Strategy of SMEs (Ali Salehi)....Pages 541-552 Front Matter ....Pages 553-553 Disruptive Innovation for Auto Insurance Entrepreneurs: New Paradigm Using Telematics and Machine Learning (N. Arun Kumar, Siva Yellampalli)....Pages 555-568 Business Challenges of Big Data Application in Health Organization (Parisa Sadat Marashi, Hojatollah Hamidi)....Pages 569-584 Big Data for Competitiveness of SMEs: Use of Consumer Analytic to Identify Niche Markets (Samira Nemati, Datis Khajeheian)....Pages 585-599 Back Matter ....Pages 601-603