Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Description

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.Content: Chapter 1 Why Didn't We Think of That?: Products and services that resonate (pages 1–15): Chapter 2 Tuned Out … and Just Guessing: Eliminate the struggle to make connections with your marketplace (pages 17–37): Chapter 3 Get Tuned In: How do we build, market, and sell what our market will buy? (pages 39–53): Chapter 4 Step 1: Find Unresolved Problems: How do we know what market and product to focus on? (pages 55–72): Chapter 5 Step 2: Understand Buyer Personas: How do we identify who will buy our offering? (pages 73–85): Chapter 6 Step 3: Quantify the Impact: How do we know if we have a potential winner? (pages 87–103): Chapter 7 Step 4: Create Breakthrough Experiences: How do we build a competitive advantage? (pages 105–117): Chapter 8 Step 5: Articulate Powerful Ideas: How do we establish memorable concepts that speak to the problems buyers have? (pages 119–135): Chapter 9 Step 6: Establish Authentic Connections: How do we tell our buyers that we've solved their problems so they buy from us? (pages 137–151): Chapter 10 Cultivate a Tuned In Culture: How do we ensure our organization is tuned in? (pages 153–162): Chapter 11 Unleash Your Resonator: How do we become and remain a market leader? (pages 163–173):