See You on the Internet: Building Your Small Business with Digital Marketing

Description

Today, you can launch a website, create social media accounts, and sell on the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, delivers a fail-safe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Drawing on her 14 years of work with hundreds of clients, Avery guides you through website development, ecommerce, search engine optimization, social media, email marketing, and online advertising―and shows you how to track your results. Clear, friendly, and highly usable, See You on the Internet is the essential small business handbook for thriving in the digital world.