Marketing Management
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NOTE: You are purchasing a standalone product;MyMarketingLabdoes not come packaged with this content. If you would like to purchase both the physical text andMyMarketingLabsearch for ISBN-10:0134058496/ISBN-13:9780134058498. That package includes ISBN-10:0133856461/ISBN-13:9780133856460and ISBN-10:0133876802/ISBN-13:9780133876802. For undergraduate and graduate courses in marketing management.The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices.Marketing Managementis the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. TheFifteenth editionis fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.Also available with MyMarketingLab(TM)MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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