Handbook On The Economics Of The Internet

Description

As the single most important general purpose technology of recent times, the Internet is transforming the organization, competitive structure and business models of the private, the public and non-profit sectors. In 27 original chapters, leading authors discuss theoretical and applied frameworks for the study of the economics of the Internet and its unique economics as a global information and communications infrastructure. They also examine the effects of the Internet on economic transactions (including social production, advertising, innovation, and intellectual property rights), the economics and management of Internet-based industries (including search, news, entertainment, culture, and virtual worlds), and the effects of the Internet on the economy at large. Front Matter Copyright Contents Contributors Preface PART I | PROLOG 1 | Introduction: the economics of the Internet - an overview PART II | THEORETICAL FOUNDATIONS 2 | The industrial organization of the Internet 3 | The Internet as a complex layered system 4 | A network science approach to the Internet 5 | Peer production and cooperation 6 | The Internet and productivity 7 | Cultural economics and the Internet 8 | A political economy approach to the Internet PART III | INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE 9 | Competition and antitrust in Internet markets 10 | The economics of Internet standards 11 | The economics of copyright and the Internet 12 | The economics of privacy, data protection and surveillance 13 | Economics of cybersecurity 14 | Internet architecture and innovation in applications 15 | Organizational innovations, ICTs and knowledge governance: the case of platforms PART IV | ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES 16 | Interconnection in the Internet: peering, interoperability and content delivery 17 | Internet business strategies 18 | The economics of Internet search 19 | The economics of algorithmic selection on the Internet 20 | Online advertising economics 21 | Online news 22 | The economics of online video entertainment 23 | Business strategies and revenue models for converged video services 24 | The economics of virtual worlds 25 | Economics of big data PART V | PAST AND FUTURE TRAJECTORIES 26 | The evolution of the Internet: a socioeconomic account 27 | From the Internet of Science to the Internet of Entertainment Index