ENGLISH

Essentials of Marketing Research

By Joseph F. Hair Jr.

Book information

Publisher
McGraw-Hill Education
Year
2012
ISBN
0078028817, 9780078028816
Language
english
Format
PDF
Filesize
8 MB (8784860 bytes)
Edition
3rd
Pages
432\433
Time added
2019-06-22 16:45:50

Description

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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