Introduction to Tourism Management

Description

Title Preface Acknowledgements Contents Part I Tourism Concepts 1. TRAVEL THROUGH AGES Introduction An Ancient Phenomenon Travel for Trading Silk Route Tourism Insight: Travel Accounts Travellers from the Past Pleasure Travel Emergence of Spas and Seaside Resorts Tourism Insight: Social Baths in History Religion as a Motivator The Grand Tour The Origin of the Concept of Holiday Industrial Revolution and the Development of Travel Summary Tidbits Question Round Case Based Questions 2. MODERN TOURISM AND TOURISM PHENOMENON Tourism Insight: Tourism Then and Now Introduction Post-World War Phenomenon Causes of Rapid Growth Geography of Tourism Tourism Insight: The Gravity Model Meaning and Nature of Tourism Tourism System and Integrated Tourism Model Defi nition of Tourism, Excursion, Day Trip, Travel, Traveller, Excursionist, Picnic, Leisure Purpose of Tourism Categorisation of Tourism Types of Tourism Tourism Insight: World Religious Travel Association Tourism Insight: Space Tourism is Set to Start Types of Tourist Tourism Insight: Global Code of Ethics for Tourism Summary Tidbits Question Round Case Based Questions 3. TYPOLOGY AND FORMS OF TOURISM Introduction Accessible Tourism Active Tourism Adventure Tourism Agritourism Beach Tourism Birth Tourism Business Tourism (Mice Tourism) Caravan Tourism Cruise Tourism Cultural Tourism Ecotourism Ethnic Tourism Health Tourism Mass Tourism and Alternate Tourism Nature Tourism Rural Tourism Tourism Insight: Marketing Initiative for Rural Tourism Sports Tourism Shopping Tourism Special Interest Tourism Summary Tidbits Question Round 4. MOTIVATORS OF TOURISM Introduction Factors Infl uencing the Growth of Tourism Tourist Demand Basic Travel Motivators Tourist Typology The Destination Life Cycle A Case Study: Destination Life Cycle of Bali Summary Tidbits Question Round 5. CONSTITUENTS OF TOURISM Tourism Insight: Tourism Trend Introduction Accessibility Surface Transportation Sea and Waterways: India and International Tourism Insights: Proposed National Waterways Air Transport Role of Transport in Tourism Accommodation Categorisation of Hotels in India Attractions Amenities Activities Other Infrastructure Summary Tidbits Question Round Case Based Questions 6. TOURISM POLICY AND PLANNING Tourism Policy Tourism Policy and Planning in India Policy Initiatives, 1982 National Committee on Tourism (NCT) Tourism National Action Plan, 1992 National Tourism Policy 2002 Tourism in Five Year Plans Annual Plans (1978–80) Tourism Planning Tourism Planning Process Importance of Planning Tourism Master Plan The Need and Efforts for Sustainable Tourism Summary Tidbits Question Round Case Based Questions Part II Managing Travel Functions 7. THE ORGANISATION OF TOURISM Introduction Tourist Organisations State Tourism Organisations (STO) International Tourism Organisations Summary Tidbits Question Round Case-Based Questions 8. ROLE OF TRAVEL AGENCIES IN TOURISM Introduction Tourism Insight: MakeMyTrip.Com Thomas Cook and the Organisation of Travel The American Express Company Cox and Kings Development of Travel Agency Business Modern Travel Agency Job Description of a Travel Agent Agents in Airline Businesses Package Tour Business Travel Organisations Guidelines of Department of Tourism, Govt. of India, for the Approval of Tour Operators Operating Inbound and Outbound Travel Agencies in India Itinerary Tourism Insight: Buddhist Circuit in India Reservations Airfare Summary Tidbits Question Round Case Based Questions 9. FORMALITIES OF TRAVEL Introduction Passport Visa Health Certifi cates and Other Related Information Taxes, Customs and Currencies Travel Insurance Tourism Insight: Travel Insurance for Travellers General Preventive Measures Custom and Visa Formalities in India Summary Tidbits Question Round 10. TOURISM LEGISLATION Introduction Tourism Regulations in India Entry Related Laws Accommodation Related Laws Environment Related Laws Monument Related Laws Tourism Insight: Trail of Civilizations Protection of Tourist and Health Economic Regulation State Tourism Acts Summary Tidbits Question Round Part III Tourism Attractions of India 11. IMPORTANT LANDMARKS OF INDIAN HISTORY Tourism Insight: Double Digit Growth in DTV History of India Geography of India Effects of Geography on History Hospitality Landmarks in India Summary Tidbits Question Round 12. INDIAN PERFORMING ARTS Introduction Music Tourism Insight: Playing Flute is a Soulful Experience Dance Fairs and Festivals of India Tourism Insight: Kumbh Mela Yoga and Meditation Summary Tidbits Question Round 13. HANDICRAFTS OF INDIA Introduction Facts of Indian Handicraft Industry Handicrafts of Orissa Handicrafts of Assam Handicrafts of Bihar Handicrafts of Andhra Pradesh Handicrafts of Delhi Handicrafts of Rajasthan Handicrafts of Gujarat Handicrafts of Karnataka Summary Tidbits Question Round 14. ARCHITECTURE OF INDIA Defi nition Tourism Insight: Architecture of India Indian Temple Architecture History Contemporary Architecture Nagara Schools of Architecture Dravidian Style of Architecture Archaeological Survey of India Monuments Monuments of India Summary Tidbits Question Round Case Based Questions 15. TOURISM MARKET Introduction Understanding Tourism Market Top Ten Destinations of the World Tourism Market Tourism Insight: Chinese Become World’s Largest-Spending Tourists South Asia Market The Impact of the Global Financial Crisis of 2008-2009 on International Tourism Summary Tidbits Question Round Part IV Managing Tourism Business 16. HUMAN RESOURCE MANAGEMENT IN TOURISM INDUSTRY Introduction Human Resource Management and the Tourism Industry Functions of Human Resource Management Manpower/Human Resource Planning Job Design Job Description Job Specifi cation Recruitment and Selection Appointment Induction/Orientation/Onboarding Employee Training Executive/Management Development Job Evaluation Performance Appraisal Incentives and Incentive Plans Promotion, Transfer and Discharge Employee Motivation and Morale Stress Management Strategies Motivation Theories Organisational Structure of HR Department in Hotels Human Resource Consultants in Tourism Industry Summary Tidbits Question Round Case Based Questions 17. MARKETING IN TOURISM Tourism Insight: Ayush Introduction Marketing and Decision-Making Process Nature of Services Relevance of Marketing Concepts in Various Sectors Market Environment Segmentation and Target Market Service Products and Goods Market Research Pricing of Tourism Products Advertisement and Publicity Media Strategies for Effective Marketing Convention Promotion in India India Convention Promotion Bureau (ICPB) Events for Tourism Promotion Marketing of Incredible India Project Tourism Insight: Incredible India, Bed and Breakfast/Homestay Establishments Scheme Tourism Insight: Har Gaon Ki Kahani, An Initiative of the HP Tourism Summary Tidbits Question Round Case Based Questions 18. MANAGEMENT INFORMATION SYSTEM IN TOURISM Introduction Types of Management Information Systems Tourism Insight: GIS to Guide Tourists in Amritsar Role of MIS in Tourism Tourism Insight: TourMIS Computers in Tourism Industry E-Tourism: An Approach for Developing Countries Tourism Insight: Tablets for In-Room Control Summary Tidbits Question Round 19. INSTITUTIONAL FRAMEWORK AND TOURISM FINANCE Ministry of Tourism ITDC Tourism Finance Tourism Finance Corporation of India (TFCI) Tourism: A Priority Sector Approval of Travel Trade Summary Tidbits Question Round 20. ENTREPRENEURSHIP Tourism Insight: Priya Paul, Woman Hospitality Entrepreneur Defi nition Tourism Insight: William Becker 1921–2007/Paul Greene 1914–1994 Etymology The Importance of Entrepreneurship The Benefi ts of Entrepreneurship The Myths of Entrepreneurship The Entrepreneur Classifi cation of Entrepreneur Tourism Insight: Conrad Hilton Sr. 1887–1979 Tourism Insight: J.W. Marriott Sr. 1900–1985, J.W. Marriott Jr. 1938 Characteristics of an Entrepreneur Entrepreneurial Competencies Contributions of Entrepreneurs Functions of Entrepreneur Barriers to Entrepreneurship Summary Tidbits Question Round Case Based Questions Part V Tourism and Bottom Line 21. SOCIO-ECONOMIC DEVELOPMENT OF TOURISM Introduction Manila Declaration on World Tourism Tourism as an Entry Point Economic Benefi ts The Multiplier Effect Tourism Satellite Account Development of Infrastructure Employment Generation Cultural Development Regional Development Social Development International Understanding Travel Propensities Tourism Insight: International Tourist Arrival General Agreement on Trade in Services (GATS) Sustainable Tourism Development Summary Tidbits Question Round Case Based Questions 22. IMPACTS OF TOURISM Introduction Tourism Insight: The India Syndrome Ecology Levels of Biological Organisations Basic Properties of Ecosystems Impacts of Tourism Tourism Insight: Doxy Index of Irritation Environmental Impact of Tourism in India Tourism Insight: What Kills Loggerhead Sea Turtles? Environment Impact Analysis (EIA) Tourism Insight: Heavy Duty on Tourism to Protect Tigers Threats and Obstacles of Tourism Measures for Promotion of Tourism Guidelines for Ethical Tourism Industry The Leakage Effect in Tourism Tourism Bill of Rights Case Studies: Tourism and Environment Summary Tidbits Question Round Case Based Questions 23. NEW TRENDS IN TOURISM Introduction Tourism Market Trends in Recent Years Tourism Contribution Trends in India Tourism Insight: Poll Tourism Emerging Concerns in Tourism Tourism Insight: Tourism is Everything Here Summary Tidbits Question Round Appendices Index