ENGLISH

Marketing Briefs, Second Edition: A revision and study guide

By Sally Dibb , Lyndon Simkin

Book information

Year
2004
ISBN
075066200X, 9780750662000, 9780080479217
Language
english
Format
PDF
Filesize
3 MB (3052949 bytes)
Edition
2
Pages
384\377
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. * Short, snappy and succinct nature of the book * structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources * companion website to support the text (http://www.bh.com/companions/0750653868)

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