Indigenous African Language Media: Practices and Processes

Description

The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media.  Chapters in this book make theoretical, methodical and empirical contributions about indigenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge. The book provides a valuable companion for scholars in various fields like communication, media studies, African studies, African languages, popular culture, journalism, health and environmental communication. Foreword by Ufuoma Akpojivi Indigenous African Media: A Base for Decolonisation Foreword References Foreword by Muyiwa Popoola Acknowledgements Contents Notes on Contributors List of Figures List of Tables Part I Audience Perception, Participation, Ethnic, Identity Formation and Indigenous Language Media 1 Appreciating Indigenous African Language Media’ Practices and Processes: A Transdisciplinary Approach References 2 Kulfi Is Like a Tanzanian: The Reception of an Indian Television Drama Dubbed in Kiswahili Introduction Synopsis of “Kulfi” Theoretical Framework Methodology Data Analysis and Discussion Audiences’ Negotiation of Meaning in Kulfi The Dubbing Techniques and Its Influences on Audience’s Reception of Kulfi Message as a Factor That influence’s Tanzania Audience’s Reception of Foreign TV Drama Dubbed into Kiswahili Does Translated Television Drama Protect or Harm Tanzanian Culture? Conclusion References 3 Language Politics, Development, and Sustainability of Publishing and Textbooks in the Nigerian Languages Introduction Objectives of the Study Methodology Factors Influencing the Development of Textbooks in the Nigerian Languages The Role of Language Politics in the Development of Indigenous Nigerian Languages Indigenous Language Politics, Book Publishing, and Sustainable Development Marketing Indigenous Languages Textbooks in Nigeria Discussions and Findings Conclusion and Recommendations References 4 Time to Be Represented: The Imperative for Investment in Igbo Indigenous Language Radio Introduction The Igbo The Igbo Participation in Mass Media Pre- and Post-independence Nigeria Pre-Independence Media Post-indpendence Media Challenges of Igbo Indigenous Language Newspaper Igbo Language Promotion A Roll Call of Failed Igbo Language Newspapers Indigenous Language Broadcasting in Nigeria Broadcasting in Igbo Language Time to Represent Igbo in Indigenous Radio Broadcasting Need to Invest in Igbo Language Radio Theoretical Framework Summary and Conclusion References 5 Slang and the Semantic Sense of Sameness: A Sociolinguistic Analysis of Shona Back Slang Introduction and Background Study Aims Research Questions Literature Review Shona Origination of Back Slang Generational Usage of Back Slang and Social Function of Back Slang Factors Influencing the Use of Shona Back Slang Reasons of Using Back Slang Data and Method Theoretical Framework Findings, Discussion and Analysis The Origin of Chindebhe Social Function of Back Slang Generational Usage of Chindebhe Chindebhe: Unity in Dispersion Description of Chindebhe Linguistic Manifestation Conclusions and Recommendations References 6 Mass Communication and African Indigenous Societies: The Meeting Point Introduction Conceptualising Communication Mass Communication Conceptualising Indigenous Communication Functions of Communication Diffusion of Innovation Theory Application of Diffusion Theory Importance of Mass Communication in African Indigenous Societies Convergence Between Mass Communication and Indigenous Communication Conclusion References 7 Mission Statements, Role of Political Actors in Community Radio Stations: The Ghanaian Experience Introduction Objectives of the Study Mission/Mandates of the Community Radio Stations Literature Review CR and Provision of Information on Political and Governance Issues Meeting Community Needs Through Programming Meeting of Specific Needs of Community Meeting of Community Health Needs Meeting of Needs of Local Professional Groups Theoretical Framework Research Methodology Data Analysis and Discussion Inception of Radio Involvement of the Political Institution in the Setting Up of Stations Inputs Made into Programmes of the Radio Station Listenership of CR Stations Knowledge of Political Programmes of the Station Mode of Giving Feedback to Stations by Assemblies/Local Chiefs Knowledge of Development Programmes of the Stations Visit to the Stations and Contribution to Programmes Support of the Station by District Assemblies and Local Chiefs Satisfaction with the with the Work of the Stations in the Community Collaboration of the Assembly and Chiefs with the Stations in Their day-To-Day Work Involvement of DCEs and Chiefs in the Management of the Stations Adequacy of the Programmes Aired for the Development of Local Communities Adequacy of Programmes of the Stations to Meet the Developmental Needs of the Community Democratisation of Local Communities by Stations Suitability of Programmes to Community Calendar Community Radio and Decentralisation of Communications Conclusion References 8 Expanding Language? Struggles that Characterise the Development of New Words and Meanings on Eswatini’s National Radio Introduction Brief History of the National Radio Station Indigenous-Language Newspapers in Eswatini SiSwati orthography SiSwati Language Board The Influence of SA Media on Eswatini Theoretical Framework Methodology Findings and Discussion Lack of Guidance on Proper Language Use for Journalists in Newsrooms Inferiority of SiSwati When Compared to English Journalists Have Poor SiSwati language Skills IsiZulu Influence on SiSwati Audiences’ Role in Maintaining Integrity of SiSwati Language Conclusion References 9 African Languages and Gender Identity in Marginal Films Made Outside the Mainstream Film Industry in South Africa Introduction Postcolonial Feminist Framework Interpretative Approach Sampling of Select Films Brief Description of the Films Analysed Motifs, Language, and Gender Identity Close Analysis According to Themes, Behaviour, Dialogue, Nuance, and Portrayal of Status Conclusion Filmography Part II Media Representations, Text, Context and Indigenous Indigenous Language Media 10 Re-Tooling the Nigerian Society to Combat Crime and Criminality: The Strategic Importance of Proverbs in Child and Personality Development Introduction Risk Factors of Crime Advocacy Communication in Child and Personality Development Review of Literature Role of the Family in Child/Personality Development Culture and Personality Development Proverbs Importance of Proverbs Theoretical Framework Methodology Presentation of Data and Data Analysis Analysis Analysis Analysis Summary/Recommendations/Conclusion References 11 Evaluation of an African Indigenous Language Programme on Poly Ilaro 92.1 FM, Ogun State Nigeria Introduction Statement of the Problem Research Objectives Research Questions Review of Previous Studies Evaluation Model Methodology Data Analysis and Discussion Research Question 1 Research Question 2 Research Question 3 Research Question 4 Research Question 5 Conclusion References 12 Examining the Place of Female Musicians in Zimbabwe’s Music Industry Introduction and Background Music as a Career or Profession Equality of Opportunity in Zimbabwe Focus of the Study Theoretical Perspective Methodology Presentation and Discussion Live Performance Shows Females in Music Production Females as Performers Sound Engineering Findings Proposals References 13 Iwiedo Nuzomo Wa Gia Kuekor Kugbe: Themes in Edo (Bini) Language Nollywood Movies as Development Communication Introduction Conceptualizing Development Development Media Theory Nollywood Movies: A Historical Evaluation Methodology Data Presentation Discussion of Findings Conclusion References 14 Use of Non-verbal Cues as Alternative to Verbal Communication Before Tyrants in Selected Yoruba Films Introduction Research Questions Literature Review Previous Studies Theoretical Framework Methodology Results Saworoide Basorun Gaa Discussion Conclusion References 15 Multilingual Responses on ‘Hollywood Style’ Arrest of a Defence Lawyer in a High-Profile Case Introduction Who Was Meyiwa? Sequence of Events Literature Review Translanguaging in a Social Media Communicative Context Methodology Findings Fears of State Interference, Political Meddling and High-level Cover-Up Life in Danger Disrespect for the Decorum of the Court Praise for the Brave Advocate Exasperation and Suspicions that the Wrong People Have Been Arrested Discussion The Reclamation of African Languages and Pride as Part of the Broader Discourse Conclusion References Part III Health and Environmental Crisis and Indigenous Indigenous Language Media 16 Impact of Covid-19 on an Indigenous Language Newspaper, Kwayedza Introduction Literature View The Media and Covid-19 in Zimbabwe Theoretical Framework Methodology Presentation and Discussion of Findings Covid-19 Virus Buries Hardcopy Kwayedza Covid-19 Drastically Widened Kwayedza’s Digital Range Covid-19 Disrupted Kwayedza News Sourcing Practices Discussion Conclusion References 17 Imole Yoruba Coverage of COVID-19 Lockdown in South West Nigeria Introduction Research Questions Conceptual Clarifications Sociology of the Yoruba Race Design Research Method Data Presentation and Findings Tables for Data Analysis Findings of the Study Conclusion and Suggestions for Further Study Conclusion Limitation of Study Suggestion for Further Study References 18 Exploring Music Videos in Indigenous Languages and Behavioural Change Towards Waste Management in Lagos State, Nigeria Introduction Brief on Olamide and the STEM Music Video Statement of the Research Problem Theoretical Framework Agenda-Setting Theory Methodology Data Presentation Discussion of Findings STEM Music Video and Awareness on Waste Management in Lagos State Impact of the STEM Music Video on Lagos Residents Behavioural Change on Lagos Residents Towards Proper Waste Management Vis-à-Vis STEM Music Video Conclusion and Recommendation References Part IV Beat Analysis, Peace Journalism and Indigenous Indigenouse Language Media 19 Indigenous Language as a Factor for Sustainable Development Introduction Significance of Indigenous Language in Development Media and Indigenous Language Conclusion and Recommendations References 20 A Study of the Yoruba Language Newspapers in the Colonial Era Introduction Colonialism in Nigeria Profiles of Selected Yoruba Newspapers Eko Akete (1922) Eleti Ofe Yoruba News New Historicism Discussion and Analysis Conclusion References 21 Coverage of Development Issues, and Identity Formation in Alaroye Newspapers Introduction Indigenous Language Newspapers and Nigeria’s Development Challenges Indigenous Language Media and Identity Formation Elements of News Value Theoretical Framework Social Responsibility Theory Agenda Setting Theory Method Content Analytical Categories Data Analysis and Presentation of Findings Discussion of Findings Conclusion/Recommendations References 22 Livelihood Improvement Through Participatory Mass Communications: A Study on Community Radio and the Lives of Women in Northern Ghana Background Research Objective Development Goals—Expanding the Capabilities of Women Research Methods Findings and Discussions Primary Programme Focus of Community Radio Stations in Northern Ghana Agricultural Programming on Community Radio Stations in Northern Ghana How Community Radio Promotes Modern Methods of Farming The Impact of Agricultural Programming on the Lives of Women Health Programming on Community Radio Educational Programmes on Community Radio Conclusion References 23 Building a Culture of Peace and Conflict Resolution Through Indigenous Language Media (ILM) Introduction Clarification and Contextualization of Key Concepts Theoretical Anchorage ILM as Conflict Instigator and Mediator Rural–Urban Information Imbalance: Effect on Peace-Building and Conflict Resolution Peace-Building and Conflict Resolution through ILM Conclusion References 24 Indigenous Language Use in Advertising Campaigns: A Study of Airtel Nigeria’s Users Introduction Theoretical Framework Perception Theory Message Learning Theory Empirical Review Method Findings Data Overview Response Statistics Inclusion and Exclusion Criteria Demographic Characteristics Perception on the Use of Yoruba in Airtel Advertisements Most Popular Airtel Advertisement Efficacy of Using Yoruba in Airtel Advertisement Discussion Conclusion and Recommendations Recommendations References Index