ENGLISH

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

By Philip Kotler , Roland Berger , Nils Bickhoff (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2010
ISBN
3642145434, 9783642145438, 9783642145445
DOI
10.1007/978-3-642-14544-5
LCC
HD30.28 .K68 2010
Open Library ID
OL24808326M
Language
english
Format
PDF
Filesize
2 MB (1776199 bytes)
Edition
1
Pages
133\142
Time added
2011-06-04 13:46:07
general; EntrepreneurshipManagement/Business for Professionals; Business/Ma

Description

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

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