ENGLISH

Advertising and violence: Concepts and perspectives

By Les , Nora J.; Royne , Rifon , Marla B.; Carlson

Book information

Publisher
Taylor and Francis;Routledge
Year
2015
ISBN
9780765642684, 9780765642691
DOI
10.4324/9781315706726
LCC
HF5821.A294 2014
Google Books ID
5W1hBAAAQBAJ
Language
english
Format
PDF
Filesize
4 MB (4001877 bytes)
Series
Routledge Advances in Management and Business Studies
Edition
1
Pages
310\319
Time added
2023-12-28 20:38:38

Description

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

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