ENGLISH

Ethics in Public Relations: A Guide to Best Practice

By Patricia J. Parsons , Patricia J Parsons

Book information

Publisher
Kogan Page
Year
2008
ISBN
9780749453329, 074945332X
LCC
HD59 .P3548 2008
Open Library ID
OL16901170M
Language
english
Format
PDF
Filesize
2 MB (1637223 bytes)
Series
PR in Practice
Edition
Second Edition
Pages
209\209
Library
avaxhome.ws
Time added
2010-05-31 15:29:46
PR;Связи с общественностьюМаркетингреклама

Description

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field.В  This updated edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions and outlines the important ethical concerns in public relations and corporate communications.В Written in a practical and approachable style, this book provides clear insights into the personal and professional issues that affect public relations practitioners.В  It examines how an individual's sense of morality has an impact on decision-making and ethical business behavior.В  This new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost writing and deception in PR, and moral responsibilities of organizations.

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