ENGLISH

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

By Sally Hogshead

Book information

Publisher
Harper Business
Year
2016
ISBN
9780062206480, 0062206486
Language
english
Format
EPUB
Filesize
5 MB (5303303 bytes)
Edition
Revised and updated
Pages
352\0
Time added
2017-07-21 06:16:47
Marketing -- Psychological aspects;Advertising --

Description

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans.  Read more...

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