ENGLISH

ValueSpace: Winning the Battle for Market Leadership

By Banwari Mittal , Jagdish N. Sheth

Book information

Publisher
McGraw-Hill Companies
Year
2001
ISBN
0071375279, 9780071375276
DOI
10.1036/0071382690
Open Library ID
OL3965063M
Language
english
Format
PDF
Filesize
5 MB (5458367 bytes)
Pages
265\282
Time added
2011-06-04 13:46:07

Description

This text describes a value-based approach to achieving market dominance called ValueSpace. Using results from a research study the authors show that value is the "missing link" in achieving customer loyalty, and that the three main components of customer value are performance, price and service.

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