ENGLISH

Transforming NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change

By Risto Siilasmaa

Book information

Publisher
McGraw-Hill Education
ISBN
978-1260128727, 1260128725
Language
english
Format
PDF
Filesize
2 MB (1939483 bytes)
Edition
1st edition | Retail
Pages
323\323
Topic
Business Trading
Time added
2019-03-20 09:36:04
Company Business Profiles

Description

The great Nokia turnaround—universal business lessons for leaders in any industry Nokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn’t a matter of if, it was a matter of when. Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and is now the second-biggest player in the $100 billion-dollar global wireless market. In Transforming Nokia, the man who orchestrated and led Nokia’s comeback—Chairman of the Board Risto Siilasmaa—reveals the story of Nokia’s fall and resurrection. He reveals the inside story of the collapse and provides survival strategies and change-management methods any business leader can take to the bank. You’ll learn how to harness the power of what Siilasmaa calls “paranoid optimism” and apply his winning entrepreneurial leadership model to rise above any challenge and drive sustainable success. Whether you lead a team or a corporate division, head a start-up or a massive organization, and whether your business is on the rocks or running smoothly, Transforming Nokia provides everything you need to sharpen your foresight, expand your options, seize opportunities, and thrive, no matter what changes tomorrow brings. Cover......Page 2 Title Page......Page 4 Copyright Page......Page 5 Contents......Page 7 Acknowledgments......Page 11 Introduction On the Brink......Page 14 Part One: The Toxicity of Success......Page 20 Chapter 1 The Nokia Magic......Page 21 Chapter 2 Dazzled by the Sparkle......Page 29 Chapter 3 Mixed Signals......Page 44 Chapter 4 Placing Our Bets......Page 60 Chapter 5 Reality Bites......Page 70 Chapter 6 A New Hand on the Wheel......Page 88 Chapter 7 Tough Choices......Page 102 Chapter 8 Jumping Off a Burning Platform......Page 111 Part Two: Transforming to Win Again......Page 126 Chapter 9 Taking Charge in a Crisis......Page 127 Chapter 10 The Golden Rules......Page 144 Chapter 11 Plan B . . . and Plan C and Plan D......Page 157 Chapter 12 Can This Marriage Be Saved?......Page 170 Chapter 13 Hitting “Restart”—Again and Again......Page 183 Chapter 14 Bold Moves Can Be Your Best Bet......Page 197 Chapter 15 Doing the Deal......Page 211 Chapter 16 A Recipe for Reinvention......Page 228 Chapter 17 Leading with a Foot in Two Worlds......Page 242 Chapter 18 The Foundation for Our Future......Page 255 Conclusion Creating Your Own Luck......Page 274 Notes......Page 278 Index......Page 290

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