ENGLISH

The Complete Guide to Book Publicity

By Jodee Blanco

Book information

Year
2004
ISBN
158115349X, 9781581153491, 9781581155211
Language
english
Format
PDF
Filesize
5 MB (5623669 bytes)
Edition
Second Edition
Pages
304\305
Time added
2011-06-04 13:46:07

Description

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.• Author has spearheaded the publicity for more than 15 New York Times best-selling books• "This book is a lifeline for publishing professionals and writers alike."--Kent Carrol, Carrol & Graf• This replaces 1-58115-046-6

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