Branding post-communist nations marketizing national identities in the ''new'' Europe

Description

List of Figures Preface Part I: Promises and Problems of Post-communist Nation Branding 1: Nation Branding in Post-communist Europe: Identities, Markets, and Democracy, Nadia Kaneva 2: Systemic Propaganda and State Branding in Post-Soviet Eastern Europe, Gerald Sussman 3: Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World, Robert A. Saunders Part II: Agents, Institutions, Practices 4: Redesigning a Nation: Welcome to E-stonia, 2001-2018, Sue Curry Jansen 5: Who Can Play this Game? The Rise of Nation Branding in Bulgaria, 2001-2005, Nadia Kaneva 6: Towards Corpo-nationalism: Poland as a Brand, Pawel Surowiec Part III. Representations, Mediations, Narrations 7: Branding Slovenia: "You Can't Spell Slovenia Without Love...", Zala Volcic 8: Vampire Branding: Romania's Dark Destinations, Alice Bardan and Aniko Imre 9: One Nation, One Brand? Nation Branding and Identity Reconstruction in Post-communist Hungary, Laszlo Kulcsar & Young-ok Yum 10: The Musical (Re)branding of Serbia: Srbija Sounds Global, Guca, and EXIT, Branislava (Brana) Mijatovic Contributors Index