Service Quality in Leisure, Events, Tourism and Sport (CABI Tourism Texts)
Book information
Description
Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Fully updated and enhanced, it: covers areas such as the experience economy, capacity management and service culture, as well as methods for measuring quality and satisfaction; includes numerous case studies to help students apply classroom-based theory to practice; is packed with student-friendly pedagogy and full color illustrations throughout to enhance the learning experience.
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