Numbersense : how to use big data to your advantage

Description

How to make simple sense of complex statistics—from the author of Numbers Rule Your World We live in a world of Big Data—and it's getting biggerevery day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it—whether we realize it or not. Where do you send your child for the best education?Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data. The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations. In Numbersense, expert statistician Kaiser Fungexplains when you should accept the conclusions of the Big Data "experts"—and when you should say, "Wait . . . what?" He delves deeply into a wide range of topics, offering the answers to important... Content: Why do law school deans send each other porn? -- Why can't I fit into those jeans any more? -- How can sellouts ruin a business? -- Will personalizing deals save Groupon? -- Why do marketers send you mixed messages? -- Are they new jobs if no one can apply? -- How much did you pay for the eggs? -- Are you a better coach or manager?