ENGLISH

Brands and Branding

By Rita , EBSCO Publishing (Firm); Clifton

Book information

Publisher
Profile Books(GB)
Year
2009
ISBN
9781846681196, 1846681197
Language
english
Format
PDF
Filesize
7 MB (7121333 bytes)
Series
The Economist Series
Edition
2nd ed
Pages
304 pages illustrations\557
Time added
2020-11-29 04:17:34
Nonfiction;Business

Description

What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.

Similar books