Building Solutions with Microsoft Commerce Server 2002

Description

No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solution—incorporating components such as a product catalog, a shopping cart, user profiles, content management, and data-warehousing and analysis capabilities. You get focused, field-proven techniques and hands-on instruction—along with reusable Code Candy from real-world solutions.Discover how to: Determine the business and technical requirements for your site Create and manage user profiles and implement authentication Use Microsoft Content Management Server to manage page templates, images, product data, and other resources Design product catalogs that are easy to use and manage Build the browse, registration, and shopping cart pages Exploit little-known pipeline capabilities, such as inventory calculation and third-party order processing Capture and analyze data on user demographics and buying patterns Create campaigns, promotions, and awards for targeted users Manage site operations using the Business Desk modules Test, stage, and launch your solution