ENGLISH

E-commerce 2014. Business, technology, society

By Kenneth C. Laudon , Carol Guercio Traver

Book information

Publisher
Pearson
Year
2014
ISBN
1292009098, 9781292009094
Language
english
Format
PDF
Filesize
472 MB (495286021 bytes)
Edition
10th, global
Pages
1621\909
Topic
Business E-Commerce
Time added
2017-11-30 22:39:54
E-Commerce;Internet & Social Media;Computers & Tec

Description

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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