ENGLISH

The Practitioner's Guide to Product Management

By General Assembly; Jock Busuttil

Book information

Publisher
Grand Central Publishing
Year
2015
ISBN
9781455548552
Language
english
Format
EPUB
Filesize
1 MB (1500611 bytes)
Pages
\0
Time added
2022-12-30 06:05:17
Business; Nonfiction; BUS025000

Description

This firsthand road map will tell you what it takes to create a product that meets a customer's needs — and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

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