ENGLISH

Starting & Running a Successful Newsletter or Magazine

By Cheryl Woodard

Book information

Publisher
NOLO
Year
2004
ISBN
1413300839, 9781413300833
LCC
Z479 .W66 2004
Open Library ID
OL24846824M
Language
english
Format
PDF
Filesize
4 MB (4145978 bytes)
Edition
4th
Pages
425\425
Time added
2011-01-26 19:25:26

Description

Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: *raising start-up money *attracting the best help *choosing the right marketing strategies *creating a solid subscription base *building loyalty among readers and advertisers *competing effectively against even the biggest adversaries The 4th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.

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