ENGLISH

Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

By David Nichols , Tom Farrand , Tom Rowley , Matt Avery

Book information

Publisher
Palgrave Macmillan
Year
2006
ISBN
1403998973, 9781403998972
LCC
HD9993.E452 B73 2006
Google Books ID
#ИМЯ?
Open Library ID
OL17199699M
Language
english
Format
PDF
Filesize
2 MB (1708606 bytes)
Pages
177\177
Orientation
yes
Scanned
no
Time added
2012-03-09 12:00:00

Description

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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