ENGLISH

Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

By Peter Shankman

Book information

Year
2006
ISBN
047004392X, 9780470043929, 9780470116418
LCC
Hf5837 .S46 2007
Open Library ID
OL17928596M
Language
english
Format
PDF
Filesize
1 MB (1534741 bytes)
Edition
1
Pages
211\226
Time added
2011-06-04 13:46:07

Description

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

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