ENGLISH

The Future of Marketing: Critical 21st Century Perspectives

By Philip J. Kitchen

Book information

Publisher
Palgrave Macmillan
Year
2003
ISBN
0333992865, 9780333992869
Open Library ID
OL17078930M
Language
english
Format
PDF
Filesize
1 MB (1199042 bytes)
Pages
224\219
Orientation
yes
Scanned
no
Time added
2012-03-09 12:00:00

Description

Marketing is the high profile subject of public, economic, and political opinion in the world today. Are consumers needs really being satisfied? Is marketing more concerned with rhetoric, spin, and jargon, than in actually seeking to satisfy customer needs? This book is critical and theoretical and raises important issues from leading marketing thinkers. It highlights positive statements and criticisms concerning marketing, and its role within business and as an academic subject in the 21st century.

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