9 Lies That Are Holding Your Business Back...: And the Truth That Will Set It Free

Description

International products have separate terms, are sold from abroad and may differ from local products, including fit, age ratings, and language of product, labeling or instructions. 9 Lies That Are Holding Your Business Back ...... and the TRUTH That Will Set It Free (2005) Acknowledgments Contents Introduction: The Loan Officer Who Didn't Believe Lie #1: I Just Need to Know How to Do This Don't Just Figure Out How to Do It How to Get What You Really Want Learning to Want to Have a Great Team Ben Didn't Have a Sporting Chance All the Effort Is Wasted on the Start-Up This Is Your Ultimata Investment Lie #2: It Takes Money to Make Money She Was at the End of Her Rope Learn to Create Your Own Money Money Just Diminishes Your Want To Repetition of a aad Idea Is Not a Good Idea Learn to Stop Feeding the Fox Living in the Profitable Now Lie #3: We Just Need to Get Our Name Out There Make Your Ad Attract Someone A Recipe for Business Misery From Broadway to the Right Way Always Use the High-Value Customer Ad Formula Lie #4: Experience Will Benefit Me After 5 Business Failures: Success! Finding Your Own Road to Freedom Lie #5: Lowering Prices Boosts Business Your Fear Is Not the Customer's Fear Small business truth: People afford what they want to afford. Raise Both Price and Value Together Everyone Associates Price With Value Time Is More Important Than Money If You Can Save People Time, You Can Charge People Money Learning to Eliminate the Fear Factor The Basic Math Is Very Simple Your Customers Get What They Pay For SmaU business truth: The more people pay for something the more they value it. Get on the Magic Carpet of Higher Price We Only Fear What We Don't Understand What Does a Cup of Coffee Cost? Don't Learn From Big Business Are You Bartering in a Flea Market? Now It Is Time to Sell Your House Lie #6: You Have to Be Tightfisted It Works Wherever You See It You Can Have a Big, Fat Greek Wedding Don't You Just Hate to Give Refunds? 5 New Ideas You Should Not Follow Lie #7: Customers Are Hard to Figure Out Your Greatest Asset as a Business Owner Where Have All the Flowers Gone? Small business truth: Customer knowledge is power. The more of it you've got, the more powerful your business becomes. Converting Our Failure to Your Success Focus on Your Ideal High-Value Customers and Ignore the Rest Lie #8: I Don't Need Any Help Doug Would Do This on His Own, Thank You We Had 200,000 Miles on Our Car Get Help From Your Own People Asking for Help Is a Sign of Strength Lie #9: I Am a Victim of Circumstance You Are the Maker of Your Circumstance Choose to Really Own Your Business Victims Miss 100 Opportunities a Day for Growing the Business Small business truth:Habits are not broken, they're replaced. A Wild Thing Will Make Your Heart Sing What About Hurricanes and Cancer? Dare to Create Something Great Take a Walk on the Wild Side Own Every Moment of Time Time Management Is Ownership Owners Work on Their Businesses An owner asks these questions: A victim asks questions such as: Don't Violate Your Own Dream Own Your Creative Responses Victims Are Always Addressing Themselves to Urgent Matters Conclusion: You Can Handle the Truth Be True and They'll Come Back to You Recommended Reading Index About the Authors