ENGLISH

The Business of iPhone App Development: Making and Marketing Apps that Succeed

By Ben Renow-Clarke , Jonathan Hassell , Gary Cornell , Matthew Moodie , Mark Beckner , Jonathan Gennick , Clay Andres , Dave Wooldridge , Steve Anglin , Ewan Buckingham , Michelle Lowman , Duncan Parkes , Jeffrey Pepper , Frank Pohlmann , Douglas Pundick , Dominic Shakeshaft , Matt Wade , Tom Welsh , Michael Schneider (auth.) , Kelly Moritz , Kim Wimpsett (eds.)

Book information

Publisher
Apress
Year
2010
ISBN
978-1-4302-2733-5, 978-1-4302-2734-2
DOI
10.1007/978-1-4302-2734-2
Language
english
Format
PDF
Filesize
9 MB (9376679 bytes)
Edition
1
Pages
408\399
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Cryptology and Information TheoryData Structures

Description

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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