ENGLISH

The Lost Tetrads of Marshall McLuhan

By Marshall McLuhan , Eric McLuhan

Book information

Publisher
OR Books
Year
2017
ISBN
9781682190968, 9781682190975
Language
english
Format
PDF
Filesize
3 MB (2688202 bytes)
Pages
\276
Time added
2021-03-25 20:06:47
McLuhantetrad

Description

Marshall McLuhan was the visionary theorist best known for coining the term "the medium is the message." Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code-almost a cross between hieroglyphics and poetry-that he called "the tetrads." This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcended traditional means of discourse. Now, Eric McLuhan has recovered all the "lost" tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function. Enjoy!

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